Ingredient Insight: Hyacinth

Ingredient Insight: Hyacinth

Storm Clouds opens green and cold and slightly ominous. That quality comes mostly from one ingredient: hyacinth.

Hyacinth smells like cold air before rain. Green, fresh, slightly wet. One of the only floral notes in perfumery that actually reads as weather rather than flowers. Perfumers reach for it specifically when they want the sensation of being outside before a storm. The sky darkening, the temperature dropping a few degrees, everything going quiet. Most people associate hyacinth with spring gardens. Perfumers associate it with something coming in.

The name has a story behind it. In Greek mythology, Hyacinthus was a youth loved by Apollo. The wind god Zephyrus was jealous. When Apollo threw a discus, Zephyrus blew it off course. It struck Hyacinthus and killed him. Where his blood fell, a flower grew. Apollo named it after him.

It is a flower that smells like cold air. In Storm Clouds, it is doing exactly the job that it suggests.

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